As founder and creative director of Sideshow Sign Co, Luke forged a new standard in the industry, combining brand design with customized fabrication under the one roof.  

Combining his experience as a fabricator with a degree in Graphic Design, Stockdale takes a materials-first approach to design, typography and space, a practice he refers to as ‘dimensional’ branding - the appreciation of brand elements as tangible, architecturally inspired objects.

A story-driven detail-oriented designer with larger-than-life ideas, Stockdale has a unique understanding of design process, from concept to completion.

Born and raised in Victoria, Australia. He currently lives with his partner and daughter in Nashville, TN, his home since 2009.